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“In
15 years of working with cosmetics industry clients, I've
focused on what happens at the point of sale. It is a point
where hope
wins out over reason every time. Behind each of those
moments at the lipstick display is a billion-dollar industry
both remarkably creative and incredibly corrupt. This book is a
delicious portrayal of the beauty business.”
Paco Underhill, author of Why
We Buy
managing director of Envirosell, a research and consulting firm
The New York Times,
Sunday, September 8, 2002
Money & Business: “What
They're Reading”
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