In 15 years of working with cosmetics industry clients, I've focused on what happens at the point of sale. It is a point where hope wins out over reason every time. Behind each of those moments at the lipstick display is a billion-dollar industry both remarkably creative and incredibly corrupt. This book is a delicious portrayal of the beauty business.”

Paco Underhill, author of Why We Buy
managing director of Envirosell, a research and consulting firm

The New York Times,
Sunday, September 8, 2002
Money & Business: “What
They're Reading”




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